New Loewe Craft Prize Highlights The Importance Of Craft In Today’s Culture.

Fashion’s current preoccupation with artisanal craft takes a leap from passive admiration to patronage thanks to J.W. Anderson. Within a year of taking the reins at Loewe, one of the world’s most prestigious fashion brands, Anderson, 32, launched an annual craft prize at a global level.

“Craft is the essence of Loewe and I want to make sure we increase employment at Loewe and across the globe, but I think brands have an obligation and if we don’t collectively support and nurture these things, crafts will start to disappear. Yes, there will be a winner, but it’s also about creating a global platform.” -J.W. Anderson, 32

The prize acknowledges the importance of craft in today’s culture and recognizes the skills of artisans whose talent, vision and will set a standard for the future.

Kim Buck, Denmark Series: Puffed Up (2011-2016) Category: Jewellery | Materials: 999.9 gold

The 26 finalists, spanning all ages, were selected by a jury of experts comprising textile, jewelry and ceramics designers, as well as journalists.

In collaboration with the Loewe Foundation, JW Anderson (right) launched a new Craft Prize, aimed at celebrating and promoting outstanding achievements in craftmanship. Photography: Jimmy Cohrssen

The winner of the Loewe Craft Prize receives 50,000 euros and the winning work will be exhibited alongside all shortlisted entries in Madrid, Tokyo and New York.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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