Collections & Campaigns

Salvatore Ferragamo SS2017: The New Modern

Penned by Roman Kozak

The new head designer for Ferragamo women, Fulvio Rigoni, presented his debut collection for the brand mixing sportswear with floral femininity.

The floral prints on dresses were each presented in a different way. Rigoni created unique pairings, often placing stripes with florals. And with other looks flowers were combined with checks in different colors which gave a more artistic mood.

A lovely characteristic detail in the design was the short puffed sleeve which ballooned softly from the shoulder.
In contrast, sleeveless dresses were shown with an interesting textile effect – it appeared as if there were two dresses, one beneath the other, cut and layered into a stripe pattern.

Looking intently I noticed that these pieces were made in ruched or pin-tucked design in 2 different colors – one light and one dark. Presented as luxury sportswear, the pieces are very flexible and could be worn as active day-wear or layered with more formal pieces, for a business meeting, perhaps.

The Ferragamo shoes were awesome – a mixture of a sport shoe and a crocheted sock shoe, they were supported with a platform! The footwear design was inspired by the historic Ferragamo cork heel designed by Salvatore himself for Judy Garland in 1938.

The redesign of the iconic shoe fits the new spring trends, but most important – it fits Ferragamo maison’s heritage and inspires us to seek more wearable, comfortable clothes for our everyday life. Salvatore Ferragamo’s spring summer 2017 collection represented a love of tradition, and offered an appreciation of the flexibility of the new modernity.

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