Collections & Campaigns

Hogan returns to their roots for SS17

Penned by Nichelle Cole

The sneaker as a luxury item has been a concept of the Hogan brand for more than 30 years. It was 1986 when Hogan launched their first luxury sneaker, a shoe able to seamlessly merge a sporty attitude with an urban elegance.

Over the years the brand has maintained a sense of casual-luxury, always forward-thinking and contemporary in style. Hogan is an original sportswear-luxury brand and is able to consistently make the ranks thanks to their continuously experimental aesthetic and their fashion play with innovative materials.

This season Hogan refreshed the heritage of the brand with a pop-glam concept focused on artistic prints in florals and hearts designed to pair with their SS17 Ready-To-Wear collection.

The prints found on the sneakers are also found on the casual day-wear hoodies, blouses and jumpers. This collection has a younger edge but doesn’t lack sophistication. Titled “Traditional86” the collection is intense, both feminine and chic and communicates the ever changing energy of the iconic brand.

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