Collections & Campaigns

Atsushi Nakashima’s transformations for SS17

Penned by Roman Kozak

The new collection of the Japanese brand Atsushi Nakashima was presented in a magical place on a beautiful Milanese evening near the Duomo palace – at the Palazzo Reale. Atsushi Nakashima said he was listening to Domoto’s music when he planned his collection. And I imagined that maybe he felt a connection between the music and the visual art in Japanese culture through the centuries when he envisioned this season’s offerings…

The designer created different pieces with a 3D effect and even used a 3D printer to make the shoes and bags in the shape of a ball! As in the other fashion shows I’ve seen this season I was interested in how the designer combined un-combinable patterns– there were stripes with quadrats and with dots! It made for quite a visual display.

In addition to stripes Nakashima used polka dots and block check prints to great effect. I’ve noticed these types of prints in other shows this season, but Nakashima did it in his way, playing with the size and shape of these well-known elements.

For example the designer created two halves for each element and presented the whole by placing two models together. It best expressed his idea to show the transformation of an expression through fashion.

Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: Models walk the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)
Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: A model walks the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)
Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: Models walk the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)
Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: A model walks the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)
Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: A model walks the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)
Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: A model walks the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)
Atsushi Nakashima S/S 2017 Collection - Runway - Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: A model walks the runway at the Atsushi Nakashima show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Victor Boyko/Getty Images for IMG Fashion)

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