First Look: Willow Smith’s Chanel Eyewear Ads Photographed by Karl Lagerfeld

Karl Lagerfeld announced Willow Smith as his latest muse back in March, and she’s been seen consistently in Chanel ever since. The new Chanel brand ambassador has kept the fashion world waiting to see how her effortlessly cool her presence would be in the Chanel campaign ad. And the wait is finally over.  Chanel has officially launched its fall-winter 2016/17 eyewear campaign featuring said it-girl, and obviously, it’s incredible.2-CHANEL Eyewear-The-Story-Begins.jpg.fashionImg.hi

Willow is shown rocking three different aesthetics —vintage, urban chic, and the Chanel Coco chain. The latest collection features two pairs of eyeglasses and three pairs of sunglasses. Our favorites are the butterfly and pantos-shaped sunglasses featuring mirrored lenses and black frames, signed with Chanel’s signature baroque matte metal double C.

Chanel “Panthos” mirrored sunglasses for Fall 2016

The campaign photos are stunning with Willow dressed up in jewelry from the upcoming season’s ready-to-wear collection, and sporting the new eyewear collection from the brand. Smith, whose edgy style we love, makes Chanel’s style her own. The new eyewear ads definitely look like a collab between Lagerfeld and Willow.

Willow joins the cool club of Chanel girls, including Lily Rose Depp, Keira Knightley, and Cara Delevingne who were all hand-picked by the Karl himself to front the brand.


Chanel eyewear campaign featuring Willow Smith




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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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