Louis Vuitton unveils 7 new perfumes for a journey that begins on bare skin
The very first travel flasks and fragrances signed Louis Vuitton date back to the early 20th century. The antique bottles are engraved with evocative names – Heures d’Absence, Réminiscences or Eau de voyage – but the scents have evaporated, this left Louis Vuitton carte blanche to reinvent its own fragrance universe.
Guided by the spirit of travel and a passion for discovery, Maison Louis Vuitton has created a new range of perfumes. Inspired by emotions and suspended moments, Louis Vuitton’s new scents encompass seven olfactory journeys to accompany women to any destination that begins on bare skin…
To lead this adventure, Louis Vuitton turned to perfumer Jacques Cavallier Belletrud, a native of Grasse, the cradle of both the perfume industry and leather working.
The master perfumer, who is now Louis Vuitton’s in-house nose, spent months traveling the five continents and also exploring the heart of Louis Vuitton at its ateliers on his quest for new scents and unexpected emotions. His discoveries led to the composition of seven intensely feminine eaux de parfum.
The perfumes are available in different size bottles that can be refilled at a perfume fountain in all Louis Vuitton stores. A collection of 3 can be stored in a monogram case inspired by the vanity cases made for elegant lady travelers in the early 20th century.
Rose des vents expresses the airiness of the most iconic of flowers, the rose, celebrated in an exceptional trio of Turkish rose, Bulgarian rose and absolute of Centifolia rose in a CO2 extraction using an exclusive technique developed by Louis Vuitton.
The olfactory journey continues with Turbulences, a composition around captivating tuberose. The fruit of an inspired encounter between flowers and an exclusive infusion of natural cowhide leather from Louis Vuitton ateliers, Dans la Peau is an invitation to a sensual interlude before discovering Apogée, an ode to nature embodied by lily-of-the-valley, a symbol of renewal.
The escapade then turns to a striking duo. In Contre moi, vanilla reveals its delicate freshness, while Matière Noire explores the dark mystery of a precious wood, Laos agarwood. The journey culminates with Mille Feux, an incandescent fragrance that associates leather and raspberry for an olfactory apotheosis.
For the bottle that contains these precious perfumes, Louis Vuitton turned once again to designer Marc Newson whose bespoke design emphasizes absolute purity with clean lines, black lettering on transparent glass and the discreetly engraved Louis Vuitton name. The black cap stamped with LV initials in brass recalls the spirit of the antique bottle while concealing an atomiser. And the cylindrical white and gold paper packaging is inspired by the Je, Tu, Ilfragrance launched by Louis Vuitton in 1928 and no longer in existence.
Louis Vuitton perfumes will be available exclusively at Louis Vuitton stores beginning in September.