In the Hot Seat Intelligence

Burberry Dreams Up The Ideal New Mascara Brush, ‘Cat Lashes’

New ‘Cat Lashes’ mascara by Burberry promises eye-opening volume and fanned out lashes that creates a cat-eye effect. Burberry, known for using social media to launch new products, turned to pinterest to share the new offering. The billion-dollar luxury company aimed to capitalize on the platform’s 38.5 million monthly unique viewers in the space.

The new mascara owes it’s pioneering new effect to the innovative hour glass-shaped brush, made with elastomer, which hugs, stretches and separates each lash to deliver a fanned-out lash look, defined in length from corner to corner.

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Burberry’s new “Cat Lashes” mascara

The cone-shaped tip can be used to stretch out the outer corner lashes to emphasize a cat-eye effect. The rich, lightweight inky formula lifts and sculpts each lash from the root to the tip so lashes are extended and beautifully styled.

Burberry ‘Cat Lashes’ mascara on a model

 

Cat Lashes, available in Jet Black, Chestnut Brown and Midnight Blonde, is sold at Sephora and on burberry.com for $29.

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