Louis Vuitton introduces new packaging inspired by the Golden Age of Travel

Louis Vuitton has unveiled new product packaging. The change was inspired by its recent “Volez, Voguez, Voyagez,” luggage retrospective in Paris. The house revisits two heritage colors, rooted deep in its 162-year history. The packaging previously a rich shade of chocolate brown with black accents will now appear a distinctive shade of golden yellow, complimented with a finishing flourish of blue.


© Louis Vuitton Malletier

Known officially as “Imperial Saffron,” the yellow color of the new packaging first joined the house’s palette during the 20th Century’s Golden Age of Travel.  It’s since been used on a number of iconic luggage designs, including a Citroën trunk which traveled to Africa as part of an expedition in 1924.


Special Auto Trunk for Citroën, 1924 © Louis Vuitton Malletier

The packaging includes another historic color, the striking blue used in ribbons and handles to set off the saffron, creating a contemporary, timeless signature. The lighter tone on the sides and interiors of the new packaging echoes the natural cowhide leather used by Louis Vuitton since 1860.

© Louis Vuitton Malletier

Stronger materials and new formats designed to fit conveniently in luggage make the packaging perfect for traveling, in keeping with the Louis Vuitton spirit. The use of raw cotton and a flat-pack collapsible design reflect Louis Vuitton’s longstanding commitment to sustainability.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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