Since Berlin lacks a city center shops are scattered about in different shopping malls across the city. Each neighborhood has their own shopping scene in which you can find special designers you won’t find in any other European capital. It’s a bit of a scavenger hunt sometimes to find those special places but it’s worth the effort. For those new to the Berlin aesthetic, the style mixture is that of normcore militia. The fashion is not unlike the city’s architecture: incoherent, austere, avant-garde and archaic all at the same time.

Berlin streetstyle shot by Acielle (Style Du Monde)

One response to “Where To Shop: Berlin (Normcore Militia)”

  1. […] and Anna Poletti well known as Melampo Milano began their womenswear collection in 2014. The offering is built upon the heritage brand of berets […]

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