LVMH at Viva Technology Paris attracts entrepreneurs and a President in a day of firsts

The first edition of the Viva Technology show drew over 45,000 visitors. The groundbreaking event proved a resounding success, bringing together major French and international companies, Internet and digital players and budding startups and major fashion conglomerates like LVMH, who not only participated but was one of the main partners of the Viva Technology event.

The LVMH booth at Viva Technology Paris offered young entrepreneurs a chance to meet representatives of LVMH and its Houses, the LVMH Luxury Lab hosted pitches by 44 selected startups from around the world. Welcomed by LVMH Chief Digital Officer Ian Rogers and his team, these entrepreneurs demonstrated amazing creativity and unshakeable conviction in presenting a vast variety of ideas and innovations.

The show was also a chance to spotlight some of the many high-profile innovations from LVMH Houses, such as the Sephora Beauty Board, Krug iD and the connected watch designed by TAG Heuer, all presented with real passion by LVMH teams.

One of the most important developments was the “SeaBubbles project” led by Alain Thébault and Anders Bringdal, which aims to revolutionize urban transportation. Visitors to the SeaBubbles exhibit included none other than French President François Hollande, Economy, Industry and Digital Affairs Minister Emmanuel Macron and Mayor of Paris Anne Hidalgo.

Speakers and panelists included a number of LVMH executives. Jean-Baptiste Voisin, Chief Strategy Officer of LVMH, Ian Rogers, CDO of LVMH, Rachel Marouani, CEO of Fred, Laurent Boillot, CEO of Guerlain and Cha-Ling, Elodie Sebag, General Manager of Cha Ling and Daniel Coutinho, Managing Director of Nowness were on hand to talk about how innovation impacts their business.


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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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