Collections & Campaigns

Dior’s new take on the distinguished gentleman

“I’m trying to push this idea of diversity within one point of view, one style,” Kris Van Assche

For the Dior Homme fall 2016 campaign the creative director, Kris Van Assche, attempts to describe the new distinguished gentleman saying that Dior Homme embraces different types of men.

Asked how he selects his campaign faces, Van Assche said it’s simply a matter of “talents that inspire me. They come from different universes and different countries.”

A$AP Rocky assumes a more couture guise as one of the four faces of the latest Dior Homme campaign.“I really like his personal style and taste. He’s a real fashion lover,” said Van Assche. “He feels like fashion really influences his own work, and he has strong opinions on that.” Interviewed at the London men’s shows, the rapper talked about his equal affection — “when it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady.”

A$AP Rocky for Dior Homme Fall 2016

Van Assche’s latest campaign, photographed by Willy Vanderperre, also spotlights filmmaker Larry Clark, young French actor Rod Paradot and model Dylan Roques.

Clark, for example, who has delved into youth culture in such films as “Kids” and “The Smell of Us,” figured on Van Assche’s mood board for the Dior collection for his ever youthful spirit.

Larry Clark for Dior Homme Fall 2016

Paradot won acclaim for his role in “Standing Tall,” which won him a César for most promising actor. He accepted the statue, the equivalent of an Oscar in France, wearing Dior Homme while overcome with emotion.

Actor Rod Paradot for Dior Homme Fall 2016
Model Dylan Roques for Dior Homme Fall 2016

Roques, meanwhile, walked exclusively for the French brand during the last Men’s Fashion Week in Paris, and went on to be Van Assche’s fit model.

“He’s the muse of the season. At 20, Roques exemplifies the “young French street attitude, but also chic,” Van Assche said.

Vanderperre’s Dior effort, styled by Olivier Rizzo, follows a fall Dior Homme campaign lensed by Karl Lagerfeld and also featuring actor Rob Pattinson.

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