The new Jimmy Choo shoes for men campaign reflects a new type of man. And James Jagger is the face of this evolved spirit. Choo’s creative director Sandra Choi said Jagger was chosen to reflect the rebellious yet gentleman-like image they want to resonate with the brand’s customer.
“The fall campaign is a reflection of the character of the Jimmy Choo man for now and into the future,” she said. “James Jagger embodies the rebellious gentleman spirit of the Jimmy Choo man, and was the perfect choice for the campaign. He has an innate confidence and combines a clever wit with the charm of a true gentleman.”
Shot by Craig McDean and styled by Sarah Richardson, Jagger is shown wearing monochrome suits and some of Jimmy Choo’s classic fall styles, such as black leather loafers and crocodile-embossed high top sneakers.
The 30-year-old actor stars in the American HBO drama series “Vinyl”. Earlier this year he fronted the cover of Vogue Hommes, which was shot by Bruce Weber.
The campaign will be featured globally this September