Collections & Campaigns

Gucci Cruise 2017

Alessandro Michele presented in a Gothic church in Westminister Abbey in London.

“I wanted to dive into the Gothic sea of the UK,” the designer explained in the show’s aftermath. “England is like a box full of treasures. It’s something I’ve loved all my life. I love how the contemporary sits with the past. It’s all about the hidden details. Or the punk having a cup of tea.”

Michele integrated tartan print and the Union Jack into his looks.

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Meet the Union Jack intarsia sweater by Gucci for Cruise 2017.
Gucci’s signature sugar-hit color palettes put a punkish spin on heritage checks and tartans. Michele borrowed ruffles from the Victorians, blooms from country gardens and straw boaters from public school boys in the ultimate mash up of British eccentric dress traditions.

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