Giorgio Armani announced that all future Armani collections will be completely fur-free. The 81-year old designer made a “firm commitment” to eliminate the use of real animal fur from his collections, underlining the need to protect and care for animals and the environment.
“Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals,” Giorgio Armani said in a statement on Tuesday.
Claire Bass, the UK-based executive director of Humane Society International says, “Armani is the first word in luxury fashion, and so it is hugely significant for the global fashion industry that Armani has pledged to remove animal fur from all his new collections going forward,” commenting that designers who continue to use real fur in their catwalk collections, “are looking increasingly isolated” and concluding that the decision made by Armani is “probably the most powerful message yet that killing animals for their fur is never fashionable.”
Armani joins Hugo Boss, Calvin Klein, Tommy Hilfiger and Ralph Lauren in switching to synthetic alternatives, while British designer Stella McCartney has long followed a “vegetarian” philosophy, shunning fur, leather and feathers.