In New York celebrity influence has big impact on how American shoppers spend their money. The simultaneous launch of Yeezy 3 and “The Life of Pablo” at MSG took social media by storm. Beyoncé’s “Formation” single was similarly accompanied by a selection of militant streetwear products, and Taylor Swift’s speech at the Grammys proved that style, strength and intelligence resonates with young consumers.
New York Fashion Week, in its 73rd anniversary, capitalized on the momentum celebrities created within the media. And designer collections were a direct reflection of the social and political atmosphere in the States. In addition we saw more and more designers embrace a consumer-centric way of marketing and leveraging the new see-now-buy-now fashion model pushed by the CFDA, which will aid swiftness in product turnover.
As the fashion week season in the US winds down, we looked ahead to compile the new moods, lifestyle trends and fashion themes we saw on the horizon for the New York fashion scene. And the resounding voice this season was one of courage and fight, behold the ‘Warrior woman’.
Not surprisingly the emerging talent received the most attention. One of the most talked about collections within the warrior them was the debut of Fenty Puma by Rihanna, the singer’s first collection as creative director.
Also on point was the collection by CFDA favorite Alexander Wang.
Safety pins, chains, over-sized layers and a dose of heavy metal was on display with razor knits, strategic cutouts & sharp tailoring that helped retain femininity and form and expand the New York fashion commercial output.