Tinder cofounder Whitney Wolfe starts Bumble for Women.

Bumble changed the rules of dating!

You might have heard that Tinder, the hot L.A.-based dating start-up, was being torn apart last year by a sexual harassment lawsuit brought against the company by its lone female co-founder Whitney Wolfe.

In the complaint (PDF), Wolfe alleges that her Tinder co-founders, Sean Rad and Justin Mateen, “subjected [her] to a barrage of horrendously sexist, racist, and otherwise inappropriate comments, emails and text messages,” including calling her a “whore,” and threatening to take away her co-founder title because having a female co-founder would make Tinder “seem like a joke.”

Tinder co-founder Whitney Wolfe sued and eventually won over a million dollars in the proceedings.  And with her winnings started Bumble, a dating app that changes the rules of the game.

And let me tell you, connecting has never been more fun, safe, or awesome. Bumble, similar to Tinder, shows you the people you want to see and lets you connect by a mutual opt in by swiping right.

But with Bumble the woman always makes the first move, and if she doesn’t say something to a new connection within 24 hours, that connection disappears forever!


And it isn’t limited to dating, the apps allows for friendship, and the same rule applies, either person has 24 hours to make the first move or that connection will disappear!

24 hours seems to limited for your busy days? Never fear, there is the op for an extension. But you only get one freebie each day which extends for an additional 24 hours. beehive

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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