Chanel Opens Grand Boutique In Milan’s Galleria Vittorio Emanuele II
Chanel is opening a new store in Milan’s shopping arcade Galleria Vittorio Emanuele II.
The Galleria Vittorio Emanuele II is one of the world’s oldest shopping malls. Housed within a four-story doublearcade in central Milan, the Galleria is named after Vittorio Emanuele II, the first king of the Kingdom of Italy.
The structure consists of two glass-vaulted arcades intersecting in an octagon covering the street connecting Piazza del Duomo to Piazza della Scala. The street is covered by an arching glass and cast iron roof, a popular design for 19th-century arcades, such as the Burlington Arcade in London, which was the prototype for larger glazed shopping arcades, beginning with the Saint-Hubert Gallery in Brussels (opened in 1847), the Passazh in St Petersburg (opened in 1848), the Galleria Umberto I in Naples (opened in 1890) and the Budapest Galleria.
Chanel plans to open a 1,292-square-foot store within the space, spread over three levels? The cost for something like that? The French fashion brand is to pay an annual rent of more than 314,000 euros, or $351,000 at current exchange.
The store, the second in Milan operated by Chanel alongside the flagship on Via Sant’Andrea, is to sell the label’s accessories and beauty products.