French designer Isabelle Moser, a former assistant of John Galliano, has joined with two partners to launch LCouture, a new fashion house that aims to put the focus back on personalized creations.
Moser unveiled her first six outfits in a presentation at the Cercle de l’Union Interalliée in Paris on Thursday, at the tail end of Paris Couture Week.
Items included a black bustier gown with a removable corset belt embroidered with kid leather and vintage glass beads that required 550 hours of work. A sinuous white evening gown was dotted with glass pearls and featured back details including a satin sash with a jeweled brooch and a silver lamé pleated insert.
Each dress can be customized in different fabrics and with different embellishments, said Moser, who previously headed the brand Isabo, which specialized in one-of-a-kind outfits for performers including dancers Blanca Li and Karine Gonzalez.
“I’ve always done made-to-measure,” said Moser, who assisted the design studio for haute couture collections for both the John Galliano and Christian Dior labels. “There is really no limit, either for us or for the client.”
“We believe that each woman should become a part of the story. We don’t tell her how she should look, we want to keep it personal and give her artistic rein to express herself,” notes Solen Floch, a cofounder of L Maison de Couture, which showed at the exclusive club Cercle de l’Union Interalliée.
“Our ambition is to put the client back at the center of the house,” said Floch, comparing the venture to how couture was produced in the Forties and Fifties.
“We’re there to help a woman cover all the possibilities,” adds cofounder Rudine Mottaghian. “But most of all, we want her to experience a proximity that doesn’t exist anywhere else.”