Fashion Daily

Fendi’s Beverly Hills Flagship Moves To Rodeo Drive

Fendi’s Beverly Hills flagship store reopened today after relocating to 201 North Rodeo Drive. The new boutique, all 6,100 square feet of it, doubles the retail selling space for  women’s offering.

Fendi Store inside details pre-opening, Beverly Hills, Los Angeles, America – 26 Jan 2016

Women walking through the doors will be greeted at the entrance by a wall of about 25,000 bronze spikes where the company’s Peekaboo and Baguette bags are displayed. The ground floor also showcases women’s accessories and textiles.

Fendi Store inside details pre-opening, Beverly Hills, Los Angeles, America – 26 Jan 2016 Photo by Rob Latour

A staircase of Navona travertine steps to the left of the entrance leads to the second floor, where, on the landing, a floor-to-ceiling tablet of patchworked furs, similar to Fendi’s Madison Avenue boutique, hangs. The second floor carries women’s shoes, ready-to-wear, fur and more handbags.

Photo by Rob Latour

Sketches by Karl Lagerfeld along with photos of Roman fountains, also by Lagerfeld, dress the walls throughout the boutique.

Photo by Rob Latour

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