Preen By Thornton Bregazzi has been commissioned to design this season’s London Fashion Weekend limited edition tote bag.
This year marks 20 years in the business for Preen’s London based design duo Justin Thornton and Thea Bregazzi and designing the London Fashion Weekend tote bag is a seemingly perfect way to mark the occasion while kicking off the celebrations.
Inspiration for the tote’s design has been taken from Preen by Thornton Bregazzi’s SS16 collection and its Black Flower Grid pattern to produce a new print that incorporates the colorful florals of an English country garden within a graphic white framework.
Thornton said; “We love London, it’s our home and it’s our inspiration; we love the art, the music, the people. It is the most creative city in the world so designing the tote bag for London Fashion Weekend and the British Fashion Council has been a pleasure.”
The tote is available to purchase for attendees at the London Fashion Weekend and is included in the Silver, Gold and LUXE ticket packages. The four-day event opens its doors on Thursday 25th February until Sunday 28th February at the Saatchi Gallery, Duke of York Square on the King’s Road.
The events include catwalk shows by London Fashion Week designers including Alice Temperley, Emilia Wickstead, Holly Fulton and Mary Katrantzou; and new for this season, talks from the industry’s most revered and respected including fashion designers Charlotte Dellal of Charlotte Olympia, Emilia Wickstead, Katharine Hamnett, Nicholas Kirkwood and Pam Hogg; celebrity stylist William Baker; singer-songwriter and record producer, Roisin Murphy; and founder of Premier Models, Carole White.