Italian lifestyle and apparel brand, Caruso, is turning its attention to the film business. The luxury brand launched its first short movie with a flash-mob event in Via Gesù, Milano, during Milan Fashion Week last June. And today Caruso announced that they will present a new film during Pitti Immagine Uomo in January 2016.
The first film, a stylish five-minute short, titled “The Good Italian” is meant to promote the Italian lifestyle, which is Caruso’s inspiring concept.
The protagonist of the series is always Giancarlo Giannini, who personifies the Prince of Soragna, wandering among Italians, teaching young protege, Fefe, who learns from Giancarlo the art of taking pleasure in the life of a gentleman.
For the sequel, which will be presented on January 12, 2016 at 12 am, in the smallest cinema in the world, on the top floor of the Fortezza da Basso in Florence, the Prince goes on a series of adventures in Milan, driven by Fefe in an original Lancia Aurelia B24, an automobile that is a symbol of Italian luxury and design in the world.
In this animated film addition, Giancarlo parlays about town, visiting centuries old Cathedrals and Michelin starred kitchen’s, which culminates to a Chef visit at the Four Seasons, with a big reveal. The secret ingredients of one of Italy’s most perfect dishes: pasta with pesto.
Click through stills from the making of “The Good Italian II, The Prince goes to Milan” out next year
The Fashion Plate Magazine 