Culture

Matthew Williamson introduces a lovely new stationary

The newest licensing deal by designer Matthew includes stationary and coloring books.

Matthew Williamson, who earlier this year reorganized his business to focus on a direct-to-consumer clothing and lifestyle concept, is set to release the first of his licensed products.

Williamson is leveraging his 20-year-old archive of bright, nature-inspired prints both for a collection of stationery and for a coloring book commissioned by Laurence King Publishing.

Model on the catwalk in designs by, Matthew Williamson

The branded cards and stationery will launch in February, under license with Museums & Galleries Ltd. The line is to include gift cards and packaging, as well as notebooks and journals. The range uses 17 prints from the designer’s archive of ready-to-wear collections, as well as a new print from the forthcoming spring 2016 collection.

It will be available to purchase from matthewwilliamson.com.

“In a digital age, I still love sending and receiving cards, hand-writing notes and wrapping gifts. We have amassed such a strong print archive over our 20-year history, and it’s therefore been such a pleasure to revisit some of my favorites,” Williamson said.

The coloring book will feature Williamson’s inspirations, catwalk archive and creative process with a series of hand-rendered prints for readers to embellish. The book will be published to coincide with the brand’s 20th anniversary.

Sketch by designer Matthew Williamson for his new stationary line.

In addition to the new products, the designer has an existing portfolio of licenses, including wallpaper and furnishing fabrics with Osborne & Little, and sunglasses with Linda Farrow.

The print products are only the beginning for Williamson; 2016 will also see the launch of an activewear collection and a furniture line, too.

Sketch designs by Matthew Williams

In February, the designer’s branded e-commerce site will relaunch, focused on the new lifestyle concept, while the first part of his spring 2016 rtw collection are to begin dropping in January.

Fresh installments will follow every two months, with the aim of creating six collections per year to be sold directly to the consumer.

 

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