China’s new conceptual cinema

Nanchang-Insun-International-Cinema-by-One-Plus-Partnership-Limited-Yellowtrace-06China’s Book City Cinema in Nanchang, China, completed by One Plus Partnership in 2013, uses the conceptual relationship between the book and the silver screen to drive its interior design strategy. References to books and pages are strewn throughout and are used to construct an architectural narrative that focuses on story telling.

The walls in the entry space play with a sense of depth and creates a beautiful rhythm from the entrance to the darker depths of the cinema spaces.

The ticket desks are fashioned from white corian to emulate stacks of paper, and the cladding on the internal columns creates an impression of towering circular bookcases.

Moving from the lighter entry spaces to the darker cinema halls, the material palate moves from whites to blacks. Inside the cinemas the walls are clad with green and black vertical profiles that flows onto the ceiling. Mimicking book spines.


Nanchang Insun International Cinema
Location: Nanchang, Jiangxi Province, China