Philipp Plein’s New Luxury Store In Rome.

Continuing his global retail expansion, Philipp Plein unveiled this week its first flagship store in Rome, Italy. Not a surprise given the number of celebrities flocking to the label.

Rita Ora in Philipp Plein. Photo by Alex Huckle/GC Images)

Beyonce Knowles oin the red carpet in Philipp Plein

Ed Westwick dressed in Philipp Plein

Adrien Brody at the Dusseldorf store opening, with the desginer, dressed in Philipp Plein

The new Roman store, located in the heart of the city, Piazza di Spagna is one of the most famous squares in Italy known for its historical monuments and luxury boutiques.

The boutique is a further example of the new Philipp Plein retail design concept, developed together with Milanese architects AquiliAlberg. Marble blocks and steel accents produce contrasting elements of shadow and light to present a refined yet impactful ambiance. The gallery style layout and luxurious materials are meant to display the pieces as precious works of art.

The luxury and attention to detail given to the materials, the powerful and rich color scheme, along with the layout design is now a trademark of the brand, and makes for a unique retail experience to consumers.