The new MSGM store combines fashion and art
The outfitting of Riccardo Grassi showroom, dedicated to MSGM, and curated by architect Fabio Ferrillo of Off Arch studio, is based on the creation of an ‘emotional room’ – a space with a strong visual and emotional impact, meant to surprise buyers and lead them to the majestic spaces dedicated to MSGM’s collections.
In stark contrast with the building’s industrial heritage, the room’s mirrored flooring reflects an original 1970s playground, reinterpreted through a galvanised brass plating, to evoke the viewer’s childhood memories.
The walls are papered with huge pictures from the series ‘Gaz Rares’ by Parisian photographer Stanislas Wolff, thus immersing guests in a silent, emotionally tense, outdoors nighttime setting.
The imposing space maintains the building’s original industrial essence but is embellished by contrasting brushed brass elements and large methacrylate sheets for a more contemporary touch. These sheets create delicate transparencies and juxtapositions, resulting in a bright and sophisticated area.
Accessories are placed on blocks of rough plaster suspended on brushed brass structures, thus dynamically separating the different aspects of the collection.
Via Ponte Vetero, 9 20121, Milano MI
02 3659 568