In the interior design world wallcoverings are one of the easier ways to transform a space and today there is an infinite number of designers. We chose Wolf-Gordon for their practices and ethics in custom wallpaper manufacturing. For Wolf-Gordon sustainability is at the top of list- from the way the product is made to how it performs. And while we are drawn to how it can immediately transform a room into an oasis, the company’s reputation for quality and their lasting brand as the go-to producer for high traffic environments such as hotels, hospitals, retail outlets, and schools make us think our five floor walk-up studio in Milan will be a piece of cake.
Imagine our surprise when we discovered Wolf-Gordon was creating a fun-house display to showcase their latest collection of wallcoverings. Imagination, surprise, and play are the concepts behind Wolf-Gordon’s display at Boutique Design New York 2015 (BDNY) taking place at New York City’s Jacob Javits Convention Center. Celebrated product designers, Boym Partners, created ‘Fun House’, a whimsical, immersive installation to showcase the infinite creative possibilities of WG Customs Lab, and inspire imaginative use of digital and custom wallcovering.
On the exterior, the structure, covered in a vast array of available substrates, is a white box– a metaphorical blank canvas –with a closer look revealing dozens of available textures and finishes. Inside, the space features products from Wolf-Gordon’s Curated Collection of digital print wallcoverings, whose vibrant hues and striking patterns transform the pavilion into a place of visual delight, wonder, discovery, and inspiration.
“The transformation of form in the Fun House is a great metaphor for custom and digital possibilities with Wolf-Gordon,” explains Marybeth Shaw, Wolf-Gordon’s Vice President of Marketing and Design.
“Designers can morph patterning, color and texture to whatever outcome they’re seeking. Constantin and Laurene (Boym Partners) have created an engaging display of conceptual significance and delight.”
Along the interior path of the Fun House, Wolf-Gordon features a number of digitally printed wallcoverings, including patterns from it’s licensed design collaborations: Flower by Tsao & McKown, Soft Spots by Grethe Sørensen, Venice by Boym Partners,and Baroque by Tjep.
Also featured is Wolf-Gordon’s latest digital pattern, Slice, generated by body and movement. Towards the end of the passage is a colorful collage of designs drawn from Wolf-Gordon’s Curated Collection – a special portfolio that includes original imagery by artists, designers, and architects, as well as select images from the fields of graphic design, fine art, and photography.
Flower, designed by award-winning architects Calvin Tsao and Zac McKown, manipulates a source image – a steel staircase designed by the architects – to create a pattern of significant visual depth. The staircase’s graceful curvatures are bent into continuous “blossoms” or a trellis that permits bright light to permeate from the back.
Soft Spots from the Grethe Sørensen Collection is inspired by unfocused motifs on light in photographs and videos of urban landscapes and features diffused spots that capture a sense of rhythm through color transitions producing a dreamy quality.
Venice by Boym Partners is dedicated to the mosaics of Venetian architecture, from glimmering ceilings at San Marco to tile walls by Carlo Scarpa, beloved by so many designers. Venice’s slightly irregular, lively quality appears as a contemporary mosaic surface.
Baroque, a pattern from the newest branded collection, Tjep.Cubism, is an elegant study in traditional damask with a contemporary, cube-based geometric design cohabiting the pattern.
Slice, a body-generated wallcovering pattern, was created by using imagery that was captured and processed by Wolf-Gordon’s interactive, 30 foot-long, site-specific installation suspended above the first floor escalator of Chicago Merchandise Mart, during NeoCon® 2015.
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