Fashion Daily

Rick Owens New California Store: The designer returns home

Rick Owens is a Paris based brand but the origins of the designer, of the same name, hails from sunny California.  This makes Rick Owens‘ return to Los Angeles a poignant one. The Porterville, California native studied fashion design at the city’s Otis College of Art and Design and then at Los Angeles Trade-Technical College where he learned pattern-making and draping.  On his start in California the designer stated,

‘Hollywood is about self-invention and that’s where I invented myself, so opening a store there is kind of a special moment,’

04_rickowens_0The new L.A. flagship store is a refurbished ribbon factory, built in the 1920s and located on La Brea, just along the block from ‘The Plaza Salon Bar’ – a Mexican drag bar where Owens spent time partying 20 years ago. To renovate the 450 square metre warehouse space, Owens enlisted the talents of his long-standing architect Anna Tumaini, with whom the designer has worked with for over nine years on everything from his stores to his private apartments in Venice and Concordia.

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The space is an homage to American filmmaker Cecil B. DeMille. Ceilings are high and supported by massive angular beams while dramatic features such as a ‘fog wall’ – a shallow floor-to-ceiling glass tank that fills with a billowing ejaculation of fog every five minutes – capture the imagination. An abstract swimming pool in the center of the space takes the form of a floor to ceiling tank releasing slow-rising bubbles, while an empty open courtyard with white walls – that Owen’s likens to a movie screen – reflects light around the space.

‘All of these movie references sound pretty corny but they’re sincere,’ says Owens. ‘Epic biblical movies were the first idea of exoticism I could cling to growing up and have influenced everything I do. This store is as close as I might ever get to recreating that. I hope Mr DeMille would approve.’

Rick Owens
La Brea Avenue
Los Angeles, CA 90038

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