The Pop Up Box is a versatile piece of design, finding first use in the mall of the Gerber shopping center in Stuttgart, Germany. Used as a convertible retail space, it offers retailers and exhibitors a customizable presentation area. It’s a system that is self-contained, an out-of-the-box solution. Technology, utility and design come together in a cube. The concept is now being applied to other structures, such as mobile apartments.
A key technological trick is the integrated lifting system. The retailer can move three of the four individual elements anywhere in the room and so create his own sales area of about 20 to 30 square meters, which is also wheelchair-accessible. The shop-fitting elements on the inside allow for flexible attachment of products. Visual imagery is fed to two monitors on the outside walls for marketing to passers-by.
The main element is powered via floor boxes, charging the batteries of the other elements. This provides enough energy to power the spotlights on the ceiling trim and put the goods in the right light during the day.
Covering an area of nine square meters, the elements fit together to make up a compact form at closing time. The box is closed, while perforated metal inserts still provide fragmentary glimpses of the interior.
The design is twofold: It meets the requirements of a wide range of presentation contents and it blends in with the architecture. In this example the shade of brown contrasts pleasantly with the natural stone tiles of the surroundings and the inner surfaces of the box. Precious walnut finishes speak of quality and naturalness. The bright concrete surfaces speak for themselves; they are modern and at the same time sufficiently restrained not to overshadow the products.