The world of Alexander McQueen is one which is based on dualities; fragility and strength, tradition and modernity, subversion and luxury. And all of these complex partnerships are on display within the brand’s newly opened Paris flagship, designed in collaboration with McQueen creative director Sarah Burton and David Collins Studio.
Located on rue Saint Honoré, the light strewn boutique is housed within a 1717 building and spreads across two floors. Here, customers are invited to shop the brand’s current men’s and women’s collections in addition to iconic pieces from the masion’s archive.
The ground floor, which unites women’s ready-to-wear and accessories, introduces the store’s dusty pink carpeting and illustrative wallpaper alongside black lacquered parquet flooring and white plaster paneling. Large wall niches are similarly lined in pink and white onyx to display the house’s formidable accessory remit.
The lower ground floor, which accommodates menswear and evening-wear, has a more dramatic, masculine feel and is dominated by two large black and gold brocade rugs from McQueen’s collaboration with The Rug Company. These two floors are connected by a ornate staircase, fashioned from a monolithic block of Nero Marquina marble, with white onyx handrails and polished brass detailing. Other design highlights include fitting rooms upholstered in nova-suede, flora, fauna and skulls molded in plaster and furniture gems from Giò Ponti and Jacques Duval-Brasseur.
372 Rue Saint Honoré