Prada Taps Illustrations For New “Raw Avenue” Eyeware Collection

Six fashion and design illustrators from around the world contributed their work in a unique collaboration for the launch of Prada Raw Avenue, the brand’s newest venture in eyewear. The project features illustrations from: Blair Breitenstein, Carly Kuhn, Judith van den Hoek, Megan Hess, Vida Vega and Wong Ping.

Blair Breiteinstein

Responding to the all wood-construction of the Prada Raw collection, Breitenstein fashioned her illustration style to these 1970s-styled glasses by playing off of the back-to-nature aspects of this particular line.

Carly Kuhn

Kuhn’s work shows her responding to this notion of a spotted turtle design, and the paint speckled-colored temples of the glasses, which give the eyewear its own aura as an objet d’art. They are almost camouflaged works of art if transported back to nature.

Judith Van De Hoek

Judith Van Den Hoek’s interpretation was rooted in the blackness of the frames, and the illusion that an unassuming hand can add; playfully juxtaposed next to these Prada Raw designs.

Megan Hess

Megan Hess’s first instinct was to capture the boldness of the Prada Raw designs—in this case, the black frames, steel bridge and top bar—in my magnetic black and white sketch work treatment. These frames sing the body electric.

Vida Vega

Ladies and Gentlemen, these Prada Raw glasses are floating in space. Watercolors and black and gray tones, in particular, helped Vida Vega re-imagine the timeless beauty of these original designs.

Wong Ping

It wasn’t hard to incorporate the natural hues of the Prada Raw line into Wong Ping’s vibrant world of bold colors and super-imposed reality; reinforcing, once again, this notion that you gotta wear shades.

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