The O’2nd Spring 2016 collection silhouette was defined by creative lines on simplified forms. This is a dedicated brand aspect upon which O’2nd is built. With roots in Seoul, O’2nd, led by brand director Minsoo Chung, launched in New York in 2011. The high-end contemporary label was well received from the outset and is stocked in stores in the US and abroad.
The Spring 2016 collection featured a minimal color pallet of ivory, mint, black and water-drunk fuchsia. The collection had a modern-retro vibe with a nod to the vintage past. Floral sheer dresses, Riviera print maxi skirts with side slit detail, and light-weight leather jackets in color-block patterns were layered with eyelet dresses and paper-thin knits.
Stylist Danielle Nachmani retrograde ‘California girl’ look featured platform sandals by Madison Harding. Alice Lane for the Wall Group and Noah Hatton for Cutler/Redken led the beauty campaign for the collection with Rica Romain nail treatments by Red Carpet Manicure