Milan’s Corso Como 10 has some concept-innovation competition with the opening of London’s new wellness and design destination Clerkenwell London. The 10,000 sq ft store opened this month on Farringdon Road.
Combining an eatery, bar, wine library, design gallery, furniture floor, event space, spa and wellness spaces, tailoring boutique, fashion space, perfumery, and jeweler rooms, Clerkenwell London joins the fray of Vogue Italia’s Franca Sozzani and Carla Sozzani’s Corso Como 10 store in their objective to showcase niche and established designers, creatives and artisans.
Clerkenwell London was founded by David J Brown – a trained tailor, classical pianist and fine-wine enthusiast. The space, also developed by Brown, stocks stationary from Akoto, hand-crafted blankets from Andreas Engesvik, ornamental glassware from Dechem; and artisinal tableware from Ewelina Wisniosvka.
The global mix of hand-picked wares, stationery, art, music and literature celebrates creativity across cultures. The stylish store features indie-fashion designers like Stutterheim, Zoe Jordan and Hannibalin. Customers can try on clothes in the neon-labelled ‘Undressing Rooms’.
The diverging departments within Clerkenwell London have every intention of ensuring it is recognized as much more than a store or a restaurant. A calendar of events, tastings and classes including hands-on butchery and well-being workshops will ensure the unique space is optimized.