Centrally located in the heart of Paris in Village Saint Paul, new French wallpaper brand Bien Fait, boasts a spacious 70 m² showroom that opens onto the street and a courtyard, making a striking contrast with its neighbors.
Maison Bien Fait is designer Cécile Figuette’s dream world, a subtle mix of colorful geometry, mysterious panoramic visions and childhood memories. The motifs of wallpaper are displayed in an explicit manner, in full scale. This way, the patterns can express their full potential and everyone can appreciate their impact. When Cécile Figuette went to see A+A Cooren about her project, it seemed only natural to present the wallpaper showroom in this fashion.
“Bien Fait” means “well made” in French and is indicative of the quality the showroom is committed to. Printing of the colorful wallpaper is done using Eco-solvent inks, colors are UV stable and the composition of materials include a mix of paper and polyester fibers, tear-resistant, sunlight resistant and anti-ageing (no yellowing).
On arrival to the shop, the front is entirely papered which sets the tone for what’s inside – full immersion and panoramic visions. The design interiors surfaces are soft and clean. Ash wood and concrete have been chosen for the bespoke furnishings, and their quiet neutrality enhance the colorful walls. The long work surface, inspired by old-fashioned wallpapering tables, is the link between the showroom and the office.
Clients are greeted and attended to in a unique manner. In order for customers to imagine the effect of the collection’s oversized patterns, a unique process was developed: the designs are all presented using a system of rolls, like a photography studio decor, to simulate a wallpapered surface.