For the first time, Pitti Uomo, the world leading men’s lifestyle fair, hosts a talk series focused on sustainability. Proposed as a real dialogue between influential voices and participants, the talk series groupthinks how to develop a relationship and interact with the planet. The discussion includes how to observe the oceans, the behavior of plants, and the positioning of the Earth in time and interstellar space. And in terms of consumption, how production syncs with the organic processing of matter.
In addition to the talk series there is an interactive installation called Land Flag: From Waste to New Materials. The exhibit, created by artist Andrea Caputo, is the waste from a professional studio accumulated after one week. The artwork sparks a dialog around the idea of “waste”. And more importantly, encourages the audience to share ideas of how to reuse the materials.
The talk series and art installation project takes place at Pitti Uomo in Florence, Italy, January 7-10, 2020.