Designer Tokujin Yoshioka, winner of multiple awards and with pieces exhibited at the MoMA, Cooper Hewitt in New York, the Victoria & Albert among others, collaborates with Issey Miyake once again to design the brand’s new store located in London’s Mayfair district.

Issey Miyake London_First_Outside
The new Issey Miyake store located in London’s Mayfair district.

Tokujin Yoshioka was previously commissioned by the brand to create transparent mannequins for a fashion retrospective titled “Forty-five years of innovative fashion and design by Issey Miyake” in 2016.

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Transparent mannequins for Issey Miyake exhibition designed by Tokujin Yoshioka.
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Transparent mannequins for Issey Miyake exhibition designed by Tokujin Yoshioka.

For the new store in London, Tokujin Yoshioka designs a futuristic space: minimal, clean and simple. The historic building is distributed over three floors and is completely renewed with glass structures, geometric walls and natural stone tilework.

Issey Miyake London_First_Floor
The new Issey Miyake store located in London’s Mayfair district.
Issey Miyake London_basement_1
The new Issey Miyake store located in London’s Mayfair district.
Issey Miyake London_First_Floor_1
The new Issey Miyake store located in London’s Mayfair district.

The new store opened early June. It’s located at 33 Brook Street, London, W1K 4HG.

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