They’re giving away the art—literally—at this touring exhibition now on display in Milan. That’s because the institution’s current exhibition, “Take Me (I’m Yours),” defies accepted art world conventions. Visitors to the show are invited to flout convention and do all the things they aren’t normally allowed to do in a museum: the works can be touched, used, or changed; they can be consumed or worn; purchased and even taken free of charge, or carried off in exchange for some personal item.
“Take Me (I’m Yours)” is an “extremely radical exhibition that really quintessentially questions the very core of what a museum is,” said Hoffmann. By giving away all the art, the show boldly defies both the red-hot art market and the understanding of museums as carefully guarded repositories for valuable work.
The exhibition is also a project that continues to evolve and be transformed. At “Take Me (I’m Yours),” the public can not only take home one of the thousands of copies of each work—helping to physically empty out the space—but alter the appearance of the show by taking part in performances where the interaction may involve an experience rather than an object, in keeping with the notion of immateriality that increasingly pervades both art and everyday life.
In order to fabricate the thousands upon thousands of artworks needed to keep the show fully-stocked throughout its run, the museum even launched a Kickstarter campaign, raising over $30,000 through the crowdfunding site.
One of the show’s main goals is to democratize art, and in that regard it would seem to be quite a success—has there ever been a less pretentious artwork than No One Is Disposable by General Sisters (Dana Bishop-Root and Ginger Brooks Takahashi)? Made from recycled paper, the piece is installed in the museum’s bathroom stalls, where museum visitors are able to make full use of the work.
Contributing artists include:
With Aaajiao, Etel Adnan, Rosa Aiello, Giorgio Andreotta Calò, Micol Assaël, Gianfranco Baruchello, Christian Boltanski, Mohamed Bourouissa, James Lee Byars, Luis Camnitzer, Maurizio Cattelan, Ian Cheng and Rachel Rose, Heman Chong, Jeremy Deller, Patrizio Di Massimo, Simone Fattal, Hans-Peter Feldmann, Yona Friedman, Martino Gamper, Mario García Torres, Alberto Garutti, Gilbert & George, Dominique Gonzalez-Foerster, Félix González-Torres, Douglas Gordon, Carsten Höller, Jonathan Horowitz, David Horvitz, Adelita Husni-Bey, Pierre Huyghe, Alex Israel, Koo Jeong A, Alison Knowles, Ugo La Pietra, Armin Linke, Angelika Markul, Annette Messager, Gustav Metzger, Bruce Nauman, Otobong Nkanga, Yoko Ono, Luigi Ontani, Sarah Ortmeyer and Friederike Mayröcker, Riccardo Paratore, Sondra Perry, Cesare Pietroiusti, point d’ironie, Ho Rui An, Anri Sala, Tino Sehgal, Daniel Spoerri, Wolfgang Tillmans, Rirkrit Tiravanija, Franco Vaccari, Francesco Vezzoli and Lawrence Weiner.
“Take Me (I’m Yours)” is on view at the Pirelli HangarBicocca, Via Chiese 2, through January 14, 2018.
The Fashion Plate Magazine 
Hey! Leave a comment!