The Fashion Plate Magazine

Pat McGrath, the world-famous makeup artist debuted her first lip kit called Lust 004 on Gigi Hadid at the Versace Haute Couture show in Paris last July.

Lust 004 went on sale to the public at 12pm on Tuesday, August 30th and was sold out 48 hours later.

Each kit came in three different shades of red—Version Bloodwine, Version Flesh, and Version Vermillion Venom—and contain two lipsticks, clear gloss, gold pigment, and glitter.

Not unlike her other products, McGrath instructed buyers to use Lust 004 “without caution.”