The Fashion Plate Magazine

Following the debut on the Fall/Winter 2016 runway during Milan Fashion Week, Moschino reveals the season’s Capsule Collection in Milan at La Rinascente flagship store located in the city’s center. Named “It’s Lit”, the collection is a play on smoking. Here, we see cigarette box packaging motifs, along with the “smoking lips” designs, matchsticks, smoking cartoon cow, along with cheeky ‘public service announcement’ messages like “Fashion Kills” as a play on the familiar “Smoking Kills”and “Warning: quitting fashion now greatly reduces serious risks to your health” adapted from the cautionary signage’s on cigarette packets.

 The Capsule collection is now available for purchase in the brand’s main stores in Milan, Paris, Rome, London, New York, and Los Angeles or at Moschino online.