‘Shapes and forms are very varied to create a soft flow throughout the store, because traditionally department stores have very hard walkways,’ Damen adds of Birmingham’s soft transitions. ‘And that’s the other big difference in that there are no brand concessions here, even in beauty’
‘Shapes and forms are very varied to create a soft flow throughout the store, because traditionally department stores have very hard walkways,’ Damen adds of Birmingham’s soft transitions. ‘And that’s the other big difference in that there are no brand concessions here, even in beauty’
The Fashion Plate Magazine 
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