The latest Agent Provocateur marketing campaign breaks this week featuring Bar Refaeli and shot by Sebastian Faena in the countryside outside Paris. In the campaign, inspired by films including “Paris Texas,” “Stealing Beauty,” “The Virgin Suicides” and “Last Tango in Paris,” Refaeli wears some of the key looks of the spring season, including a black, high-cut bodysuit in stretch chiffon with a built-in bra and suspenders, and a cropped camisole top with inner support, and miniskirt that can be worn as lingerie, pajamas or clothing.
Press for the brand shared that they are seeing a trend for women wanting their lingerie to do double-duty, to integrate as a life-style, sporty element to their wardrobe. “They want to show off our lingerie and are looking for something that is out of the ordinary.”
The campaign will be used online, in-store and at AP points of sale.
Over the past seven years, Agent has expanded its offer to include a lower-priced line called L’Agent, which is designed by Penelope Cruz and her sister Mónica Cruz Sánchez.
The brand also has five fragrances with partners InterParfums.