Björklund is a trend analyst and she has taken her journalistic skills to Enne – a Finnish agency looking to the future of trends in both design and society. Enne in collaboration with Habitare commissioned Susanna Björklund to create an installation that interprets the effects of political, social and digital changes on the world and how it affects our interiors and design.
Using modern design, ‘Signals’ shows social changes or ‘megatrends’ in a unique way. ‘Everything in the design world is happening in such fast cycles that it actually mirrors and shows signals of what is going to happen in society,’ Björklund says.
The ‘Signals’ exhibition showed four distinctly different styled spaces: ‘Inbetween’, ‘Simplify’, ‘Positive Psychology’ and ‘Deep’. All conceived with color themed products and fabrics provided by tonal experts.
Upon entering the elaborate ‘Deep’ room interiors, the rich colors and patterned fabrics create a sense of luxury and warmth. The wondrous Zarro marble tables sat with products includingTom Dixon gold candles, dark Gubi shelves, and rust- and navy-coloured Thonet chairs. Björklund wished to present an anti-minimalist setting, a space for cultures in economic struggle who seek comfort in darker colours and busier spaces.
The opposite is expressed in ‘Simplified’, a pared back, pastel hued set which felt more organic, with a moss rug by Finnish designer Minna Siltala and Piia Ouri, and an outdoor day bed from Ilse Crawford’s collection for Ikea amid the Rimowa suitcase and B&O speakers. Here, Björklund is touching on themes of urbanisation – more houses, less space – and therefore fewer possessions.
‘Inbetween’ is the most playful of the four. A burst of pop colour seen in the Muuto modular shelves lined up against the wall and the vintage Artek rocking chairs created a Memphis-style atmosphere, evoking a limbo between design and craft.
‘Positive Psychology’, the most controversial set up, is more of a mismatch of items designed in disarray with no particular theme, mixing a selection of plant life with rattan chairs and printed curtains designed by Björklund herself.
Photography: Martti Järvi