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New Loewe Craft Prize Highlights The Importance Of Craft In Today’s Culture.

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Conscious Design

New Loewe Craft Prize Highlights The Importance Of Craft In Today’s Culture.

Fashion’s current preoccupation with artisanal craft takes a leap from passive admiration to patronage thanks to J.W. Anderson. Within a year of taking the reins at Loewe, one of the world’s most prestigious fashion brands, Anderson, 32, launched an annual craft prize at a global level.

“Craft is the essence of Loewe and I want to make sure we increase employment at Loewe and across the globe, but I think brands have an obligation and if we don’t collectively support and nurture these things, crafts will start to disappear. Yes, there will be a winner, but it’s also about creating a global platform.” -J.W. Anderson, 32

The prize acknowledges the importance of craft in today’s culture and recognizes the skills of artisans whose talent, vision and will set a standard for the future.

Kim Buck, Denmark Series: Puffed Up (2011-2016) Category: Jewellery | Materials: 999.9 gold

The 26 finalists, spanning all ages, were selected by a jury of experts comprising textile, jewelry and ceramics designers, as well as journalists.

In collaboration with the Loewe Foundation, JW Anderson (right) launched a new Craft Prize, aimed at celebrating and promoting outstanding achievements in craftmanship. Photography: Jimmy Cohrssen

The winner of the Loewe Craft Prize receives 50,000 euros and the winning work will be exhibited alongside all shortlisted entries in Madrid, Tokyo and New York.

About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

(2) Comments

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