Evian Develops A Circular Approach To Plastic Usage With The Help Of Virgil Abloh.

According to WWD, the founder of Off-White and creative director of Louis Vuitton’s menswear line Virgil Abloh accepted a newly created position Evian as the Creative Adviser for Sustainable Innovation Design. Virgil Abloh will help the water company switch to a circular design model by 2025 in which Evian water bottles will be 100% recycled plastic.

Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own. Together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.

Virgil Abloh

Abloh will help design Evian products and “use his wide-scale platform to engage his massive social media audience to raise awareness around the importance of innovation in design and sustainability.

Abloh’s first project for Evian is to be unveiled during fashion month next February and March.

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