According to WWD, the founder of Off-White and creative director of Louis Vuitton’s menswear line Virgil Abloh accepted a newly created position Evian as the Creative Adviser for Sustainable Innovation Design. Virgil Abloh will help the water company switch to a circular design model by 2025 in which Evian water bottles will be 100% recycled plastic.
Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own. Together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.
Abloh will help design Evian products and “use his wide-scale platform to engage his massive social media audience to raise awareness around the importance of innovation in design and sustainability.
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Architect, artist, engineer, designer @virgilabloh embodies next generation possibilities. Joining the team for ongoing collaboration, together we will break new ground in sustainable design innovation, as we continue our bold ambitions and progress towards being 100% circular by 2025. #evian #Liveyoung #VirgilAbloh #evianxVirgilAbloh
Abloh’s first project for Evian is to be unveiled during fashion month next February and March.