Let’s get down to brass tacks shall we?
√ Sunrise & Sunset Yoga
√ Message and Wellness Treatments
√ Hairdresser & Beauty Center
√ Personal Shopper
√ Mixology Lounge
√ DJ Sets on the Rooftop
√ A La Carte Dining
√ Car Rental Service
√ Cookies and Milk at Bedtime
Hotel Viu is rewriting the rule book in hotel design & hospitality. The 124-room Design Hotels™ member is out to snag a new type of traveler. The hotel was purposely built in Milan’s up and coming Porta Volta area which is currently undergoing urban regeneration. The neighborhood is surrounded by restored, centuries-old historic monuments as well as cutting-edge new architecture and boasts the hottest shopping, new designers, and a smattering of cool drinking dens. And Hotel Viu is set to be the area’s hottest new landmark.
The urban area known as Porta Volta traces back to the era of Mura Spagnole and the ancient 16th century city walls which were the last of a series of fortifications which, since Roman times, had defined Milan’s boundaries. In the late 19th century, Via Alessandro Volta laid the basis for Milan’s extension outside those ancient walls connecting it as a new, prominent urban axis we know as Milano.
Architects Arassociati Studio sought inspiration from the ancient walls when designing Hotel Viu Milan. The space opened this spring in March with impeccable Milanese design rendered in sustainably-sourced wood, metal, and bronzed glass. The hotel’s biggest design attraction is its spectacular 360° degree rooftop pool—primed to play host to the city’s chicest cocktail hours.
Mirroring the neighboring Bosco Verticale—Milan’s famous “vertical forest” towers—Hotel Viu is wrapped in greenery thanks to its own “vertical garden”. Milanese firm AG&P Greenscape designed the innovative system of planters and cables that form the foundations of the botanical waterfall, brimming with locally-sourced flora including fragrant jasmine, wisteria, and climbing roses.
Arassociati and Nicola Gallizia Studio’s interior design of the hotel features a tonal color palette and contemporary textures such as parquet oak wood floors, bespoke fabrics and Rubelli Venetian textiles. The furnishings come courtesy of acclaimed furniture design studio Molteni&C, as well as local artisans and carpenters, who were commissioned to create key pieces inspired by quintessential Italian design.
Private terraces are scattered across the first and seventh floors and provide unrivaled panoramas over the Milanese skyline. Floor-to-ceiling windows flood the rooms and guest areas with natural light and blur the lines between inside and out, a sentiment further cemented by the verdant vertical garden that frames the structure. Bathrooms are luxuriously outfitted in Port Laurent marble and, thanks to a retractable wooden wall, bath time is accompanied by an enviable city view, as well as a stash of stylish Malin+Goetz amenities.
As for dining, the chef’s table – where Giancarlo Morelli, Michelin star-winning chef, prepares Milanese dishes at the hotel’s restaurant bearing his name, is an exclusive area within the kitchen available for 12 friends to enjoy an up-close gastronomic experience.
Hotel Viu Milan,
Via Aristotile Fioravanti, 6, 20154
Photos by Tiziano Sartorio