Milan Fashion Week Men’s opens with a party titled Elevator to the future. The event boasts a selected line-up by “Club to Club” themes strongly linked to the Contemporary Art and Avant-Pop worlds as the Italian fashion industry celebrates the “Italian New Wave” of fashion designers.
Giorgio Armani hosts a new exhibition titled titled Armani/Silos: “Fabula” by Charles Fréger. The extensive anthological endeavor documents the width and depth of the French photographer’s ongoing research – as much encyclopaedic as poetic – into different communities, the individuals who make them and the dress codes they adopt as part of a tribe.
Over 4 days of Milan Fashion Week, M1992 and Magliano will show their collections, both are sponsored by the support of Camera della Moda in Italy.
Returning to Milan this season is textile and design purists Isabel Benenato, the Naples designer brings a new raw simplicity to Italian menswear that makes us nostalgic for the early years of Calvin Klein. Also returning are Sartorial Monk and Miaoran, both brands offer a polished look to street wear that’s more refined and less trendy.
New to the scene is Bed J.W. Ford, an eco-fashion menswear brand with a more contemporary aesthetic. Bed J.W. Ford works directly with weavers, factories and pattern-makers for 90% of the fabrics they use. Bed J.W. Ford works directly with weavers, factories and pattern-makers for 90% of the fabrics they use.
With no formal training in design, Bed J.W. Ford’s creative director Yanagishi has been able to create upcycled sustainable designs with pre-existing materials for his Fall 2019 collection.
Sustainability is still a major initiative at Camera Nazionale della Moda Italiana. CNMI has been advocating sustainability as a basic value of the Italian fashion industry since 2010 but similar to London and Paris the Italian fashion industry is more proactive in educating and creating policy. A major policy change is the eco-toxicological requirements for articles of clothing, leather goods, footwear and accessories.
“We are faced with the challenge of rethinking the future of the planet, and fashion, by aiming at the highest standards of industrial, environmental and social sustainability. It’s a process in which CNMI has involved both its members and other operators across the entire fashion industry in Italy.”, says CNMI.
The Mudec (the Milan Museum of Cultures) has a permanent exhibition, “Crafting the Future: Storie di artigianalità e innovazione” organized with the backing of Camera Nazionale della Moda Italiana, and with support from the Italian Ministry of Economic Development and ICE, the Agency for the foreign promotion and internationalization of Italian companies.
The exhibition, originally curated by the late Franca Sozzani, features crafts ‘made in Italy’ by companies investing in the development of new technologies applied to fashion, with particular attention paid to the issue of sustainability.
Check back each day to read the reviews and see what happened during Milan Fashion Week Men’s Fall/Winter 2019/20.