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European Fashion Is Standing Still While The World’s Culture Moves Forward.

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Burberry Spring 2019 Fashion Show (photo: courtesy)
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European Fashion Is Standing Still While The World’s Culture Moves Forward.

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Erdem Spring 2019, London Fashion Week

For centuries European culture has led the world in design with most countries basing modern fashion, style, interior design and architecture on European standards. Too the world’s business models and lifestyle goals are heavily influenced by the European standard. This is all thanks to Europe’s dominance in the political, economic and social spaces.

But in the wake of dramatic political and economic changes in countries like North America global country alliances are changing. For example China has built partnerships with multiple countries in Africa with China investing billions in infrastructure. And these countries have created trade agreements for consumer goods and services. But more importantly from a social standpoint, Chinese people and African people working and living together, learning more about each other’s cultures and lifestyle will logically lead to a mix of language, food, art and fashion.

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European Fashion Plate (circa 1920s)

This is a big deal for the European fashion markets that have invested heavily abroad in places like China and Africa. European fashion standards are very influential in both locations. China and countries in Africa have experienced colonization by European countries and up until now European fashion was perceived as having left an indelible mark. But with this new partnership, that belief will wane.

This all seems to be lost on European fashion designers. Big brands seem oblivious to the changing world or the new global alliances. London and Paris especially are failing to acknowledge their wide range of consumers, and both are multi-cultural cities with large international hubs and strong global fashion exports to developed countries. Instead European designers are nostalgic for an older time, regurgitating the same trends on the same types of models from the last 40 years.

It begs the question, is Europe becoming stagnant? Or is the world changing beyond European fashion?

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Ingie SS19, Paris Fashion Week

New York may very well become the new standard of global fashion. This season designers turned to their tribes over a fixed “trend” which led to multiple fashion ideas that felt more globally inspired. It made for a more inclusive idea of fashion while maintaining a strong USA aesthetic.

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Alexander Wang SS19

Icons of NYFW style were change makers in the political and cultural landscape, young and old- but they were icons living today. And there was a strong African and Asian influence at New York Fashion Week.

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Pyer Moss SS19

This doesn’t mean European fashion wasn’t present in New York, it was, but it wasn’t the main focus for fashion design. And this isn’t a bad thing. New York presented more forms of beauty, more model forms and shapes, more distinct models of age than ever before.

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New York Fashion Week.

At the end of the day Europe will have to decide if it wants to become a niche design aesthetic in the larger fashion market or continue to lead the design aesthetic. If Europe wants to stay in the lead, it will need to become more inclusive.

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About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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