In Asia, protective gear and accessories are part of everyday style. It all began with the SARS outbreaks, panic ensued; now, residents from Hong Kong are quite understandably obsessed with germs, and wear face masks due to lessons learned during these outbreaks. Japan’s rapid post-World War II industrialization led to rampant air pollution and Japanese consumers spend $230 million in surgical masks a year, and neighboring countries facing chronic pollution issues—most notably China and Korea—have also adopted the practice.
But as the effects of climate change begin to impact all of our lives designers take note. Cherry Massia fall/ winter 2018-19 collection addresses environmental issues at a macro level. Her collection is full of protective gear embellished with healing crystals or embossed with written affirmations for change. But not every message is a positive one, the collection has notes of cynicism juxtaposed against the positive messaging.