À Moi is a luxury women’s wear and accessories brand launched last year by designer and creative director Alejandra Alonso Rojos. The À Moi design aesthetic is highly experimental, it strives to balance function with artistry to create a wardrobe both sensible and artisanal.
The Spring 2016 collection blends modern elements with childish flair. The collection ranges from whimsical full length gowns to structured, but light, day-wear in a watercolor palette of blues, yellows and pinks offset by monochrome black, nude and pure white.
The volcanic wisps of trim along the skirts and outerwear add dimension to the artisanal offerings. In this way designer Alejandra Rojas balances the collection with modern elements that add dimention.
The Spring 2016 collection event was presented in a reflective mood. Music track ‘Spring Elements’, by Drum & Lace, created a light atmosphere. Stylist, Susan Joy, outfit the models in delicate jewelry by Hirotaka. The beauty created by the Shiseido was kept nude and the hair by Prema was sleek.
À Moi SS16 photos: Dan Lecca