To showcase the global appeal of their new Fall 2018 collection, Furla, an international brand, chose six social media personalities from six different countries including conscientious fashion blogger Vanessa Hong known for her clean aesthetic and sustainable lifestyle.
Other influencers joining Vanessa Hong (Canada) include model Jon Kortajarena (Spain), Sonya Esman (Russia), Stefanie Giesinger (Germany), Rocky Barnes (USA) and Keisuke Asano (Japan).
These six social media personalities — who have more than 9.1 million Instagram followers between them — take part in a new advertising campaign called “The Furla Society.”
The cast is filmed and photographed individually as guests in a grand Italian hotel before each receiving an invitation for a secret rendezvous that brings them all together. The video is directed by Andrew Rothschild with photography by Stas May.
The Furla Fall 2018 campaign will debut across each influencer’s social media platform. We were told to expect Rocky Barnes to debut her story in early September and others to follow. The full campaign will run on Furla’s core social media channels.
In addition to campaign content on Instagram, Instagram Stories and Facebook, a Chinese market-specific campaign will also be launched on WeChat.