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Vanessa Hong Joins International Cast In Furla’s Fall 2018 Campaign.

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Fashion Trends

Vanessa Hong Joins International Cast In Furla’s Fall 2018 Campaign.

To showcase the global appeal of their new Fall 2018 collection, Furla, an international brand, chose six social media personalities from six different countries including conscientious fashion blogger Vanessa Hong known for her clean aesthetic and sustainable lifestyle.

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Vanessa Hong, The Haute Pursuit

Other influencers joining Vanessa Hong (Canada) include model Jon Kortajarena (Spain), Sonya Esman (Russia), Stefanie Giesinger (Germany), Rocky Barnes (USA) and Keisuke Asano (Japan).

These six social media personalities — who have more than 9.1 million Instagram followers between them — take part in a new advertising campaign called “The Furla Society.”

FURLA ADV-FW18
Left to right, Sonya Esman, Keisuke Asano, Rocky Barnes, Jon KortajarenaStefanie Giesinger and Vanessa Hong.

The cast is filmed and photographed individually as guests in a grand Italian hotel before each receiving an invitation for a secret rendezvous that brings them all together. The video is directed by Andrew Rothschild with photography by Stas May.

The Furla Fall 2018 campaign will debut across each influencer’s social media platform. We were told to expect Rocky Barnes to debut her story in early September and others to follow. The full campaign will run on Furla’s core social media channels.

In addition to campaign content on Instagram, Instagram Stories and Facebook, a Chinese market-specific campaign will also be launched on WeChat.

About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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