The Fashion Plate
You Are Reading

The First Influencer Campaign To Introduce The Jimmy Choo X Virgil Abloh’s Off-White™ Collaboration.

0
Fashion Trends

The First Influencer Campaign To Introduce The Jimmy Choo X Virgil Abloh’s Off-White™ Collaboration.

British luxury fashion accessories brand, Jimmy Choo unites with Virgil Abloh’s cult fashion label Off-White™ on a shoe collection. Jimmy Choo, which was recently purchased by Michael Kors, offers a nine shoe capsule collection created in collaboration with Abloh.

005a8f904a7480a68b97
Jimmy Choo x Off-White™

Abloh named the late Diana, Princess of Wales as the muse for his Off-White™ Spring Summer 2018 collection. The nine shoe silhouettes compliment the ready-to wear looks that reinterpret the Princess’s imitable style, imbued with Abloh’s aesthetic.

To present this very special collaboration mytheresa.com shot influencer Peggy Gou wearing the shoes while at her DJ sets in London nightclubs.

jimmt-choo-my-theresa-off-white


Peggy first met Virgil Abloh through mytheresa.com at a joint event with Off-White in September last year. They have shared a great friendship and a mutual understanding of artistic inspiration ever since, which made her the natural ambassador for the launch of OFF-WHITE™ C/O JIMMY CHOO on the e-commerce website.

About The Author

The Fashion Plate is an ethical fashion magazine delving into the future of sustainable fashion, design and living.

“Choose Well, Live Well.”

Hey! Leave a comment!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: